Good News for Us: Yahoo to launch blog ad network

Keeper · Sep 1, 2005

Berita bagus buat para small publishers macam kita. Kompetisi yang sehat antara dua "raksasa" ini tentu akan membawa banyak manfaat. Apalagi kalau bisa menambah kocek kita tiap bulan

Yahoo to Launch Blog Ad Network
Published: August 2, 2005, 11:13 AM PDT
By Stefanie Olsen
Staff Writer, CNET News.com

Yahoo is planning to launch on Wednesday an ad network for small Web publishers intended to strengthen its hand against rival Google, a source familiar with the plan told CNET News.com.

As previously reported, the Sunnyvale, Calif.-based company has been working for months on a self-serve advertising service tailored to bloggers and other small Web publishers, a move that homes in on Google’s territory.

While Yahoo and Google already go head-to-head serving major search-advertising partners such as America Online, Google has largely enjoyed a monopoly delivering its signature text-only ads to smaller content sites, including blogs.

Now Yahoo will play to that constituency and challenge Google’s pricing power in one of the fastest-growing online mediums: blogging. Like Google’s service, Yahoo’s self-serve product will display text ads deemed relevant to the content of specific Web pages. Advertisers pay only when a reader clicks on their ads. Yahoo and publishers will split the fees.

Yahoo declined to comment for the story
The service will undoubtedly turn up the heat in Yahoo and Google’s ongoing rivalry to dominate Web search. It will also help Yahoo’s push to expand its advertising reach to small and medium-size publishers.

Laying the groundwork in this area earlier this year, Yahoo released Y!Q, code that analyzes the text of a Web page and shows search results based on its content. Publishers can add the code to their Web pages to automatically generate a list of related links.

Tapping small publishers offers a promising growth path, given Google’s earlier efforts in this niche.

In June 2003, Google expanded its ad services for large publishers, dubbed AdSense, adding a self-serve, automated product specifically aimed at small sites. As opposed to search-related ads, which are triggered by keywords entered into its search engine query bar, AdSense ads are targeted to the content of a page and its meaning. For example, a news story about a soccer match might display a sponsored link for soccer gear.

Google does not break out AdSense sales but includes them in a broader category that encompasses all syndicated search revenue. Collectively, those businesses made up 46 percent, or $630 million, of Google’s $1.38 billion in revenue in the second quarater of 2005.

Bringing ads to small publishers would expand Yahoo’s current advertising portfolio, which caters to its search engine and larger Web sites.

In this vein, Yahoo’s service will help the company expand its brand name to small sites. In April, Yahoo formally renamed its commercial search subsidiary, Overture Services, to Yahoo Search Marketing. Overture had served ads to publisher Web pages since 2003, in a program called Content Match, but it only catered to large publishers, such as The Financial Times.

Yahoo’s new service will differ from Google in that it will add human editorial judgment to the selection of ads for content pages. In comparison, Google’s service relies on technology.

Source of Article: CNET News.com

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ajie · Sep 1, 2005

Maksudnya gimana nih mas?
Apa Yahoo juga berencana membuat jaringan iklan seperti Google AdSense/AdWords?

Keeper · Sep 1, 2005

ajie said:

Maksudnya gimana nih mas?
Apa Yahoo juga berencana membuat jaringan iklan seperti Google AdSense/AdWords?

Click to expand...

Betul. Sekarang malah sedang uji coba. Tapi baru ngasih kesempatan buat web publisher yang tinggal di US. Kalau mau ikutan sekarang, mesti jadi imigran dulu

cosa · Sep 1, 2005

bikin sebel knp kok gak tinggal di US

krn so far dari yg udah pakai, katanya pendapatan dari YPN bisa mencapai 10x lipat dari pendapatan AdSense mereka!

ajie · Sep 1, 2005

Wah gawat dong..
Bisa pindah ke lain hati nih.. ;D

jogjavacraft · Sep 16, 2005

ajie said:

Wah gawat dong..
Bisa pindah ke lain hati nih.. ;D

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Sorry cuman mo nanggapi footer nya om ini, maksudnya komunitas google indonesia itu apa? koq websitenya dari kemaren tak coba buka gk isa?
Trus domain hosting gratis e.. darimana?

cosa · Sep 16, 2005

komunitas gogle itu forum juga, topik"nya seputar google (gtalk, gmail, gearth, dll)

cuman gak ngerti, lagi ada apa dng webnya. Bosnya juga lom keliatan lagi ampe skr. Jgn" dia direkrut ama google buat dijadiin staff!

jatayu · Sep 16, 2005

wah klo jadi staffnya google web indonesia semua di page 1 ;D

herowannabe · Dec 12, 2005

gw dah apply Y!PN nya yahoo! beberapa kali koq ga di approve2 yah, ada saran dari teman2??

katanya Y!PN ini lebih besar nilainya dari adsense

cosa · Dec 12, 2005

mas herowannabe tinggal di US?

doneeh · Dec 12, 2005

Katanya sih yang udah apply juga belom tentu di approve, ada beberapa temen gwe jg gak bisa2 tuh. Mungkin filternya ketet kali, atau beta testnya masih belom sempurna

kaze · Dec 16, 2005

kebetulan aku kemarin baru di apply (maksudnya dapet balesan dari yahoo )
tapi ternyata memang sementara ini khusus untuk yg US doankkk...., ada linknya sich tapi pas mo buat account Yahoo Bussiness ID diminta Social Tax ID atau apaan lah saya lupa, yang jelas hanya bisa dimilikui oleh org US :-[ :-[ :-[

dinodonk · Dec 22, 2005

Iya neh.. saya juga baru dapet invitation dari yahoo... Pas mao reply, eh cuman buat us doank.

Skr lagi akalin gini : mungkin ada temen2 us atau indo yg di us terus pake nama dia dan alamat dia. pendapatan dibagi2 -

hehehehe cari2 akal - nunnggu in go international kan lamaaaa

kaze · Dec 22, 2005

wah bagus juga tuh usulnya, tapi siapa ya yang tinggal di US dan mau berbagi.. :-[ :-[ :-[ :-[

dorameong · Dec 22, 2005

mendingan tekuni yg adsense dulu dehh ...

dinodonk · Dec 23, 2005

spt petatah bilang : jgn naro telor di satu keranjang bro....
jaga2 kalo di banned sama mas g, kan masih ada Y

dorameong · Dec 23, 2005

kalo g merasa curang y g usah khawatir ... tp klo merasa curang ya siap2 aj dibanned

dinodonk · Dec 23, 2005

yup.. setuju, tapi gw baca di forum laen ada yg tdk sengaja kena ban tanpa salah apa2. Amit2 hehehe

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